By Lauren Wiener
During commercial breaks, half of viewers reach for a device, posing a challenge for TV advertisers. Brand recall falls by nearly half, from 47% to 25%, when there is a second screen…
By Lauren Wiener
During commercial breaks, half of viewers reach for a device, posing a challenge for TV advertisers. Brand recall falls by nearly half, from 47% to 25%, when there is a second screen…
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