Mobile Posse: AT&T in Talks to Acquire AppNexus for About $1.6 Billion

By Benjamin Mullin and Drew FitzGerald

AT&T Inc. is in talks to acquire advertising technology company AppNexus, according to people familiar with the matter, a deal that would give the telecom giant a foothold in digital ad sales as it seeks to become a challenger to Alphabet Inc.’s Google and Facebook Inc…

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Previous Postdataxu, AppLift, and engage:BDR: Ad Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data Collection

Next PostPostUp: No one is opening those emails about privacy updates, and marketers are getting nervous