Freckle IoT and Influ2: Assessing GDPR’s Impact on Its One-Month Anniversary

By Ross Benes

One month ago today, the General Data Protection Regulation (GDPR) went live. It’s still early days, so it’s difficult to accurately gauge how the new law might alter digital advertising. Regardless of what effect the GDPR might have, it has already gotten marketing tech companies to take notice and pivot their business models…

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Previous PostSemcasting: Local Races Are Key To Retaking The House, But Attribution For Political Ads Is Still MIA

Next Postdataxu, AppLift, and engage:BDR: Ad Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data Collection