Over the past two years, I’ve been fortunate to work closely with The CMO Club and its founder, Peter Krainik, as part of Blast’s role representing the organization. Today, The CMO Club includes 800 of the world’s most senior brand-side marketers. Throughout our relationship, we’ve primarily helped the club get the word out and manage its national events in New York, Los Angeles, Cannes, Las Vegas, and Austin, with an eye on ensuring that CMOs get what they want from the experience, including peer networking and the practical and conceptual information needed to make sure their brands are embraced and effective. In short, we’ve met many CMOs and it’s a big part of our job to stay on top of all things CMO.
-Lana McGilvray
