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This morning, AdExchanger writer David Kaplan penned an interesting piece on how Casio is working with Ahalogy (formerly Pingage) to boost the profile of its Baby-G line of women’s and girl’s watches as a larger lifestyle brand.

Read about the news in AdExchanger, and check out other recent Ahalogy stories in AdvertisingWeek and AdvertisingAge. As Pinterest finishes baking their advertising model, Ahalogy is clearly leading big brands by appending themselves to the opportunity!