SITUATION
NYIAX partnered with Blast PR pre-launch to ensure its Nasdaq partnership, category creation and market entrance debut was well received and covered by media skeptical of early-stage debuts short of on-the-record clients.
SOLUTION
Blast PR and NYIAX’s worked in tandem with Nasdaq to develop category messaging, launch plans and strategy. Blast PR then fully owned the go-wide debut strategy and year-one strategy and execution.
RESULTS
- Earned the client 95% of target pre-briefings
- Coverage across 20+ outlets
- Highly favorable target stories across WSJ, Reuters, CNBC, AdAge and AdExchanger
- NYIAX team reported being overwhelmed by inbound leads and investor interest. “Hiring Blast PR was the best business decision we have made to date.” – Lou Severine, CEO, NYIAX
- Sample coverage:
