#WinLocal with G/O Marketing
SITUATION
G/O Digital Marketing wanted to elevate the digital arm of its traditional media rand above “ad:tech clutter” by using their parent brand, innovation, and unique content reach. They also wanted Blast PR to introduce the brand and holdings to key reporters across their target publications.
SOLUTION
Blast PR helped elevate G/O Digital by ensuring holdings establish strongholds in vertical and category publications central to their revenue streams; driving leads to sites (“educational” blogs and sites versus top tier); elevating the CEO, CMO and business line presidents; and launching briefings.
RESULTS
- Briefings lead to coverage across Ad Age and other key publications
- Holdings and cases are regularly featured across mainstream and trade media
- Sample Coverage:
