Blast PR has been the agency of record for The Trade Desk, a provider of a global technology platform for buyers of advertising, since 2013, working to establish the brand as the leader in the programmatic advertising space. When The Trade Desk announced they would be make their initial public offering on the NASDAQ, they wanted to ensure that the news made a big splash in the top-tier ad trade and business press the day the listing was announced.
Blast PR led the charge in all media components, securing a full day of interviews for key executives, managing outbound and inbound media interactions, and preparing all spokespersons for the listing day press interviews.
The day was certainly successful, with a resulting 12 day-of top-tier media interviews and more than 100 pieces of news coverage following the IPO listing, including:
PICTURED: The Trade Desk CEO, Jeff Green, makes it official!
Blasters Lacy Gallagher and Alexis Roberts joined some of The Trade Desk team — Anne Hallock & Jaclyn Ranere!