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Events have always been a double-edged sword for marketers: They yield the greatest number of leads, but they’re also incredibly expensive and time-consuming, and they continue to face an uncertain future. As we wrote about last summer: The challenge for events in 2021 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Our VP of Brand Strategy, Warren Pickett, has continued the conversation. Read more: HERE.