It’s a consumers without borders environment today and those intent on engaging us are tasked with a number of marketing and media decisions. Among the most important of those is how to best attribute the success of the plans activated.
On Thursday, April 6, 2017, ~100 members of Austin’s digital marketing and media community gathered at WeWork’s Congress Avenue dwelling to dive right into the topic and take on online to offline attribution, and how to best link digital and physical. Panelists included Katie Stewart – KSM South, Kara Feldman – Drawbridge, Pooja Iyer- GSD&M, Eric Warddrip- Placed and Josh Demby- Ibotta. As they took stage, the experts fueled a provocative discussion which allowed everyone to consider the topic from the interconnected perspectives of the buyer, seller and measurement provider.
Attendees included executives from Centro, Blast PR, Drawbridge, FM, GSD&M, KSM, Latin Works, McGarrah Jessee, Pandora, Quantcast and many others.
